I had the pleasure of going to the Percy and Reed hair product launch in Selfridges last week. The country garden themed decor was teamed with cakes, sandwiches and champagne and was a great ice-breaker at the start of the evening. The product was introduced by the founders, Adam Reed, Paul Percival and the lovely Lauren Murdoch-Smith, Grazia's beauty editor.
'After years of magazine shoots, tending to A-List tresses and masterminding the styling at some of the UK’s biggest TV shows the dynamic duo have put their mind to creating what we reckon is one of the most exciting hair care launches we’ve seen in, well, a blooming long time. Taking the best aspects from the styling products that they know and love Paul and Adam have worked relentlessly with their developers to make new solutions that are even better.'-Grazia
Check out their website for product information and really informative how-to videos at www.percyandreed.com